Privacy Policy

Effective Date: 1 January 2026
Last Updated: 15 December 2025

Agend Systems Pty Limited ACN 666 566 365 (“We”, “Us”, “Our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use the Imagend platform and related services (the “Services”).

This Privacy Policy applies to you as a user (“You”, “Your”) of our Services and should be read in conjunction with our Terms of Service.

1. Information We Collect

1.1 Information You Provide

We collect information you provide directly to us, including:

• Account Information: Name, email address, password, company name, and billing information when you register for an account
• Profile Information: Profile picture, job title, and other optional details you choose to provide
• Content and Data: Images, brand assets, prompts, and other content you upload or create using our Services
• Communications: Information you provide when you contact our support team or respond to surveys
• Payment Information: Credit card details and billing address (processed securely through our payment processor)

1.2 Information Collected Automatically

When you use our Services, we automatically collect certain information, including:

• Usage Data: Features used, actions taken, generation history, and time spent on the platform
• Device Information: Device type, operating system, browser type, and unique device identifiers
• Log Data: IP address, access times, pages viewed, and referring URLs
• Cookies and Similar Technologies: See our Cookie Policy for more details

1.3 Information from Third Parties

We may receive information about you from:

• Authentication Providers: If you sign in using Google, Microsoft, or other third-party authentication services
• Integrated Services: When you connect third-party services to your account
• Business Partners: When you are invited to join a team account by your employer or organisation

2. How We Use Your Information

We use the information we collect to:

2.1 Provide and Improve Our Services

• Create and manage your account
• Process your image generation requests
• Store and manage your brand assets and generated content
• Process payments and manage your subscription
• Provide customer support and respond to your enquiries
• Improve, personalise, and develop new features for our Services

2.2 Communications

• Send you service-related notifications and updates about your account
• Send marketing communications (where you have opted in to receive them)
• Respond to your comments, questions, and customer service requests

2.3 Analytics and Research

• Analyse usage patterns to improve the Services and user experience
• Conduct research and development to enhance our AI capabilities
• Generate aggregated, de-identified insights that cannot be used to identify you

2.4 Legal and Security Purposes

• Detect, prevent, and address fraud, abuse, and security risks
• Comply with legal obligations and respond to lawful requests from authorities
• Enforce our Terms of Service and protect our rights

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

3.1 With Your Consent

We may share your information when you direct us to do so or give us explicit consent.

3.2 Service Providers

We share information with third-party service providers who perform services on our behalf, including:

• Cloud hosting and infrastructure (Supabase, Vercel)
• Payment processing (Stripe)
• AI image generation services
• Analytics and monitoring services
• Customer support tools

These providers are contractually obligated to protect your information and may only use it to provide services to us.

3.3 Team Accounts

If you are part of a team account, your name, email, and activity within the team workspace may be visible to team administrators and other team members as necessary for collaboration.

3.4 Legal Requirements

We may disclose your information if required to do so by law or in response to valid legal processes, such as court orders or subpoenas.

3.5 Business Transfers

In connection with a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

4. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our Services. We may also retain and use your information as necessary to:

• Comply with our legal obligations
• Resolve disputes and enforce our agreements
• Maintain security and prevent fraud

When you delete your account, we will delete or anonymise your personal information within 90 days, except where retention is required by law or for legitimate business purposes.

5. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and penetration testing
• Access controls and authentication requirements
• Employee training on data protection practices
• Incident response procedures

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

6. Your Rights and Choices

Under Australian privacy law and other applicable laws, you have certain rights regarding your personal information:

6.1 Access and Correction

You can access and update most of your account information directly through the platform settings. You may also request access to or correction of your personal information by contacting us.

6.2 Data Portability

You can export your generated images and brand assets from the platform at any time through our export functionality.

6.3 Deletion

You can request deletion of your account and personal information by contacting us. Some information may be retained as required by law or for legitimate business purposes.

6.4 Marketing Communications

You can opt out of marketing communications by clicking the “unsubscribe” link in any marketing email or by updating your preferences in your account settings.

6.5 Cookies

You can manage your cookie preferences through your browser settings or our cookie consent tool. See our Cookie Policy for more information.

7. International Data Transfers

Your information may be transferred to and processed in countries other than Australia, including the United States, where our service providers operate. When we transfer your information internationally, we ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable law.

8. Children's Privacy

Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete such information.

9. Third-Party Links

Our Services may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the “Last Updated” date. We encourage you to review this Privacy Policy periodically.

11. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

12. Complaints

If you believe we have breached the Australian Privacy Principles or have not resolved your privacy concern satisfactorily, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

• Online: www.oaic.gov.au/privacy/privacy-complaints
• Phone: 1300 363 992

Company: Agend Systems Pty Limited
ACN: 666 566 365
Address: Suite 6, 153 Unley Road, Unley SA 5061, Australia